It was only a matter of time, but Instagram has confirmed today that it’s working on its own live streaming implementation.
In an interview with the Financial Times, Instagram CEO Kevin Systrom said:
Live is really exciting for us. I think it can enhance what we’re doing. If I’m trying to strengthen relationships with someone I love, them streaming video to me live would be an amazing way to be closer to them.
There’s no word on when the feature will arrive or how it will work, but earlier leaked images suggest that streamers will show up right in your Stories carousel.
It’s another way Instagram is trying to differentiate from Snapchat after closely copying Stories, but then continuing to improve on the concept with additional features (as seen in today’s batch of updates).
There’s also the question of whether Instagram streaming will tie in with Facebook. When you post an image to Instagram, it will also post on Facebook by default, but not the other way around. It’s possible Instagram could take a similar approach with live video, but given the app has yet to integrate Stories with its parent network, there’s nothing to suggest it would do the same for live.
In any case, live video seems like a natural extension for the app. I mean, it’s called Instagram for a reason; it’s always been about sharing moments, in the moment.
Live is really exciting for us. I think it can enhance what we’re doing. If I’m trying to strengthen relationships with someone I love, them streaming video to me live would be an amazing way to be closer to them.
There’s no word on when the feature will arrive or how it will work, but earlier leaked images suggest that streamers will show up right in your Stories carousel.
It’s another way Instagram is trying to differentiate from Snapchat after closely copying Stories, but then continuing to improve on the concept with additional features (as seen in today’s batch of updates).
There’s also the question of whether Instagram streaming will tie in with Facebook. When you post an image to Instagram, it will also post on Facebook by default, but not the other way around. It’s possible Instagram could take a similar approach with live video, but given the app has yet to integrate Stories with its parent network, there’s nothing to suggest it would do the same for live.
In any case, live video seems like a natural extension for the app. I mean, it’s called Instagram for a reason; it’s always been about sharing moments, in the moment.
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